meet aureus

Clothing has the power to define a moment, to capture the essence of a significant event, and to live on in our memories forever. As if the clothes themselves were always destined for these extraordinary moments.

Whether it’s an incredible tournament-winning shot or a remarkable comeback story, we believe that these moments are never as improbable as they might seem.

That confidence drives us. Because Aureus is made for these moments.

 Aureus is made for miracles.

a new origin story

Aureus was founded in 1978 as a premium American golf apparel brand and quickly rose to prominence in the 1980s and 1990s. Aureus epitomized American luxury golfwear, becoming the apparel of choice of major champions in major moments, countless professionals and passionate golfers.

Today, Aureus proudly bridges the game’s past and present, celebrating golf’s icons while inspiring you to become an indomitable character in your own story.